The Air Jordan brand by data-token-index="1" href=" tabindex="0" class="notion-link-token notion-focusable-token notion-enable-hover">Nike and Michael Jordan is one of the most iconic collaborations that has graced sneaker culture since launching the classic Air Jordan 1 in 1985. The Jordan Brand started with a line of basketball sneakers and has since expanded to apparel and other athletic wear. Today, Jordans are synonymous with sneaker culture and are known for their unique designs and high-quality materials, making them a favourite among sneakerheads around the world.